You can’t sell anything if you don’t have traffic, be it to your website or your brick-and-mortar store. It’s the most common complaint from new brands, but believe it or not it’s also a fairly frequent problem among established brands that are having trouble keeping up with the pace of technology.

This has to be hands-down one of the most frustrating problems in business, but it happens all the time. The interest is there but the inclination to buy.

Very rarely is a business lucky enough to be the only one in its field. At a minimum, you’ll have at least a few strong competitors, and you might have a few dozen.

When you’re talking to potential buyers, do you run into the same roadblocks over and over again? Maybe you keep coming across would-be customers that are just a little too young, a little too thrifty, a little too conservative, a little too whatever to actually buy from you. You’re attracting the wrong type of person.

Marketing are always nice, but honestly, sometimes having a small budget is a good thing because it forces you to get creative and only focus on tactics that prove results.